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Georgia Dobson

The Old Way vs The iSpot Way

With retailer analytics tools, you can gain insight into customer buying behaviours, forecast future demand and plan ahead. Using this information, companies can price and promote their products or services to generate more revenue, and optimise their supply chain. Below…

How Analytics Help Retail

Every day, you receive huge amounts of data from your customers, sales, and online presence. The volume of this data can seem intimidating, but through utilising analytics, you can gain a clearer picture of your strengths, alongside learning more about…

5 Tips to Keep Your Content Fresh

With social media platforms rapidly increasing in number and size, competing for an audience’s attention gets tougher every day. One way to help maximise your click through rate (and by extension your conversions) is to make sure what you’re putting…

Agency Statistics Made Simple

Agency Analytics When trying to keep up with your agency’s progress, it can feel like there are too many metrics, and they all feel too important for any to fall to the wayside. You want to be able to see…

Get to Know Your Customers, Simply.

Customer 360 You are able to collect more customer data than ever before. The key to using this data, and by extension improving your customer’s experience – is by understanding them as individuals, not as vague averages and demographic groupings. …