Become Data Centric And Win More Sales
At the risk of sounding like a stuck record: being more data-centric is one of the keys to…
Machine Learning in Retail
Traditional analytics have served the data-driven retail industry admirably for decades. However, Artificial Intelligence and Machine Learning have…
Personalised Customer Experiences, Powered By AI
Artificial intelligence and data analytics technologies have fuelled the expansion of a variety of industries. Manufacturing, healthcare, and…
AI Takes Olympic Gold
While the sporting events of the Olympics may be over, the technology that played a key part in…
Harness Your Strengths With Media Mix Modelling
What is Media Mix Modelling? Media Mix Modelling (sometimes referred to as Marketing Mix Modelling or MMM) is…
Maximise Your Reach With Facebook Ads
Social media has been of growing importance to every marketer for well over a decade now, and the…